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Caring for Eyes Since 1921

Caring For Eyes Since 1921

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Lense Coatings by Zeiss

DuraVision® Platinum

duravision2 Lense CoatingThe Best: The hardest lense ZEISS has ever made.

Introducing ZEISS DuraVision Platinum, the anti-reflective lenses setting a new standard for clarity, cleanability and toughness. Made by the company that invented anti-reflective lenses, ZEISS.

Eyeglass lenses must be able to stand up to the rigors of modern life and be hard enough to overcome the many challenges we face at work and in our leisure time. They must be robust, dirt-repellent and easy to clean and, of course, they must also provide crystal-clear vision.

The answer: DuraVision® Platinum, the all-in-one coating from ZEISS. It is the hardest coating ZEISS has ever made!

What does superior clarity mean in an eyeglass lens? The near elimination of distracting glare as well as scratches and smudges.

These lense coatings are easy to keep clear and clean, and are tough enough to last as long as your prescription.

Clarity in an anti-reflective (AR) coating is measured by the amount of light reflected from the lens surface. The fewer the reflections, the greater the clarity. This means your vision is sharper in high-glare conditions such as driving at night or working on your computer.

ZEISS DuraVision Platinum reduces light reflections by over 20% compared to other anti-reflective lenses, giving you maximum clarity, day and night.

For a lens to be clear, it needs to be free of scratches. ZEISS DuraVision Platinum is three times tougher on scratches compared to conventional AR lense coatings. Thanks to an integrated system of densely packed coating layers on the lens surface. In laboratory testing with a dry cloth, DuraVision Platinum still looked new after 600 wipes while previous generations of AR showed significant scratching.

No matter how careful you are, your lenses will inevitably be exposed to dirt and smudges. That’s why ZEISS lenses incorporates advanced technology to keep your lenses cleaner, longer.

The only thing clearer is no lens at all.

DuraVision® BlueProtect Lense Coating

Zeiss Blue Protect CoatingBlue-violet light is everywhere. Damaging blue-violet light can be found everywhere and the more you’re exposed to it, the greater your risk of eye damage.

Increasingly, health professionals recommend that people of all ages protect their eyes from excessive blue-violet light exposure. ZEISS DuraVision BlueProtect lense coatings shield your eyes from damaging blue-violet rays, indoors or out.

Blue-violet light: A health threat hiding in plain sight. Like invisible UV radiation, exposure to blueviolet light can affect your eyes and your health. Also, the threat is increasing as we are exposed to increasing levels of blue-violet light.

The American Macular Degeneration Foundation warns that blue-violet light may contribute to retinal damage and macular degeneration. In fact, viewing digital devices at night can also disrupt the brain’s production of melatonin, causing sleep disturbances.

ZEISS DuraVision BlueProtect is specially designed for people who spend a good deal of time in front of their computer, television or tablet, or are frequently exposed to LED and CFL lighting.

The advanced light-filtering system of BlueProtect blocks a significant amount of the most harmful blue-violet light.

ZEISS DuraVision BlueProtect gives your eyes enhanced protection from potential blue-violet light damage.

Superior clarity and scratch resistance.

ZEISS DuraVision BlueProtect incorporates leading edge anti-reflective and scratch-resistance technology ensuring both your eyes and eyeglasses are protected.

Surface reflections from lenses can distract you and interfere with your vision. Notably in low light conditions like night driving. Anti-reflective lenses reduce reflections, resulting in clearer vision.

Protect yourself and your family –Visit one of our Optometrist Centre locations in Edmonton and Sherwood Park about ZEISS DuraVision BlueProtect today.

PureCoat® PLUS

Your basic ZEISS lense coating to protect your eyeglasses.

The standard ZEISS lens coating offers you a package comprising:

  • basic hard coating
  • basic anti-reflective coating
  • CleanCoat and anti-static coating

Imagine you are wearing a beautifully soft woolen sweater. Unfortunately, the fluff keeps sticking to your lenses. In your job, you often have to spend time in dusty rooms; afterwards, your lenses look like they have been in a desert storm. It starts to rain and you have no umbrella at hand. With the raindrops on your lenses, you can see next to nothing. All these are examples of situations which reveal the true performance of lens coatings.

CleanCoat and anti-static coatings which are featured on all PureCoat® and DuraVision® Premium coatings by ZEISS make the lenses anti-static and water-repellent.

Learn more about our eyeglasses and sunglasses options.